Published Papers:
Packard, Grant, Anocha Aribarg, Jehoshua Eliashberg and Natasha Z. Foutz (2015), “Collaboration and Creation: The Impact of Network Embeddedness on New Product Success”, forthcoming, International Journal of Research in Marketing. Link
Aribarg, Anocha, Neeraj Arora, Ty Henderson and Youngju Kim (2014), “Private Label Imitation of a National Brand: Implications for Consumer Choice and Law,” Journal of Marketing Research, 51 (6), 657-675.
Wang, Jing, Anocha Aribarg and Yves Atchade (2013), “Modeling Choice Interdependence in a Social Network,” Marketing Science, 32 (6), 977-997.
Aribarg, Anocha, Rik Pieters and Michel Wedel (2010), “Raising the BAR: Bias Adjustment of Recognition Tests in Advertising,” Journal of Marketing Research, 47 (June), 387-400. (lead article) Link
Aribarg, Anocha, Neeraj Arora and Moon Young Kang (2010), “Predicting Joint Choice Using Individual Data,” Marketing Science, 29 (1), 139-157.
Aribarg, Anocha and Natasha Zhang Foutz (2009), “Category-based Screening in Choice of Complementary Products,” Journal of Marketing Research, 46 (August), 518-530.
Aribarg, Anocha and Neeraj Arora (2008), “Brand Portfolio Promotions,” Journal of Marketing Research, 45 (August), 391-402. (lead article)
Aribarg, Anocha and Neeraj Arora (2008), “Inter-brand Variant Overlap: Impact on Brand Preference and Portfolio Profit,” Marketing Science, 27 (3), 474-492.
Aribarg, Anocha, Neeraj Arora and H. Onur Bodur (2002), “Understanding the Role of
Preference Revision and Concession in Group Decisions,” Journal of Marketing Research, 39
(August), 336-349.
Working Papers & Work-in-Progress:
“Tipping the Scale: Discriminability Effect on Derived Attribute Importance” with Katherine A. Burson and Rick P. Larrick, submitted for the third-round review, Journal of Marketing Research
“Assessing the Value of Measuring Customer Satisfaction” with Jihoon Cho and Puneet Manchanda,
invited for the second-round review, Journal of Marketing Research
“Arousal Sustainability in Shared Experiential Consumption” with Eunsoo Kim and Natasha Zhang Foutz
“Consumer Response to Native Advertising” with Eric Schwartz
“Measuring the Effects of Sports Sponsorship” with Eunsoo Kim and Peter Stüttgen
Packard, Grant, Anocha Aribarg, Jehoshua Eliashberg and Natasha Z. Foutz (2015), “Collaboration and Creation: The Impact of Network Embeddedness on New Product Success”, forthcoming, International Journal of Research in Marketing. Link
Aribarg, Anocha, Neeraj Arora, Ty Henderson and Youngju Kim (2014), “Private Label Imitation of a National Brand: Implications for Consumer Choice and Law,” Journal of Marketing Research, 51 (6), 657-675.
Wang, Jing, Anocha Aribarg and Yves Atchade (2013), “Modeling Choice Interdependence in a Social Network,” Marketing Science, 32 (6), 977-997.
Aribarg, Anocha, Rik Pieters and Michel Wedel (2010), “Raising the BAR: Bias Adjustment of Recognition Tests in Advertising,” Journal of Marketing Research, 47 (June), 387-400. (lead article) Link
Aribarg, Anocha, Neeraj Arora and Moon Young Kang (2010), “Predicting Joint Choice Using Individual Data,” Marketing Science, 29 (1), 139-157.
Aribarg, Anocha and Natasha Zhang Foutz (2009), “Category-based Screening in Choice of Complementary Products,” Journal of Marketing Research, 46 (August), 518-530.
Aribarg, Anocha and Neeraj Arora (2008), “Brand Portfolio Promotions,” Journal of Marketing Research, 45 (August), 391-402. (lead article)
Aribarg, Anocha and Neeraj Arora (2008), “Inter-brand Variant Overlap: Impact on Brand Preference and Portfolio Profit,” Marketing Science, 27 (3), 474-492.
Aribarg, Anocha, Neeraj Arora and H. Onur Bodur (2002), “Understanding the Role of
Preference Revision and Concession in Group Decisions,” Journal of Marketing Research, 39
(August), 336-349.
Working Papers & Work-in-Progress:
“Tipping the Scale: Discriminability Effect on Derived Attribute Importance” with Katherine A. Burson and Rick P. Larrick, submitted for the third-round review, Journal of Marketing Research
“Assessing the Value of Measuring Customer Satisfaction” with Jihoon Cho and Puneet Manchanda,
invited for the second-round review, Journal of Marketing Research
“Arousal Sustainability in Shared Experiential Consumption” with Eunsoo Kim and Natasha Zhang Foutz
“Consumer Response to Native Advertising” with Eric Schwartz
“Measuring the Effects of Sports Sponsorship” with Eunsoo Kim and Peter Stüttgen
