Published Papers:
Aribarg, Anocha, Thomas Otter , Daniel Zantedeschi, Greg M. Allenby, Taylor Bentley, David J. Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli, Kamel Jedidi, Stephan Seiler and Xin Wang “Advancing Non-compensatory Choice Models in Marketing,” Customer Needs and Solutions, 5 (1-2), 82-92.
Aribarg, Anocha, Katherine Burson and Rick P. Larrick (2017), “Tipping the Scale: Discriminability Effect on Derived Attribute Importance,” Journal of Marketing Research, 54 (April), 279-292.
Packard, Grant, Anocha Aribarg, Jehoshua Eliashberg and Natasha Z. Foutz (2015), “Collaboration and Creation: The Impact of Network Embeddedness on New Product Success,” International Journal of Research in Marketing, 33 (2), 328-342.
Aribarg, Anocha, Neeraj Arora, Ty Henderson and Youngju Kim (2014), “Private Label Imitation of a National Brand: Implications for Consumer Choice and Law,” Journal of Marketing Research, 51 (6), 657-675.
Wang, Jing, Anocha Aribarg and Yves Atchade (2013), “Modeling Choice Interdependence in a Social Network,” Marketing Science, 32 (6), 977-997.
Aribarg, Anocha, Rik Pieters and Michel Wedel (2010), “Raising the BAR: Bias Adjustment of Recognition Tests in Advertising,” Journal of Marketing Research, 47 (June), 387-400. (lead article) Link
Aribarg, Anocha, Neeraj Arora and Moon Young Kang (2010), “Predicting Joint Choice Using Individual Data,” Marketing Science, 29 (1), 139-157.
Aribarg, Anocha and Natasha Zhang Foutz (2009), “Category-based Screening in Choice of Complementary Products,” Journal of Marketing Research, 46 (August), 518-530.
Aribarg, Anocha and Neeraj Arora (2008), “Brand Portfolio Promotions,” Journal of Marketing Research, 45 (August), 391-402. (lead article)
Aribarg, Anocha and Neeraj Arora (2008), “Inter-brand Variant Overlap: Impact on Brand Preference and Portfolio Profit,” Marketing Science, 27 (3), 474-492.
Aribarg, Anocha, Neeraj Arora and H. Onur Bodur (2002), “Understanding the Role of
Preference Revision and Concession in Group Decisions,” Journal of Marketing Research, 39
(August), 336-349.
Working Papers & Work-in-Progress:
“Consumer Responses to Native Advertising” with Eric Schwartz, invited for the 2nd round review at Journal of Marketing Research.
“Examining the Interplay of Objective Performance, Perceived Quality and Purchase Using High-Frequency Survey Data,” with Jihoon Cho and Puneet Manchanda
“How Shared Consumption Enhances Experiences” with Eunsoo Kim and Natasha Zhang Foutz
“Consumer Price Belief Formation and Product Search” with Pranav Jindal
Aribarg, Anocha, Thomas Otter , Daniel Zantedeschi, Greg M. Allenby, Taylor Bentley, David J. Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli, Kamel Jedidi, Stephan Seiler and Xin Wang “Advancing Non-compensatory Choice Models in Marketing,” Customer Needs and Solutions, 5 (1-2), 82-92.
Aribarg, Anocha, Katherine Burson and Rick P. Larrick (2017), “Tipping the Scale: Discriminability Effect on Derived Attribute Importance,” Journal of Marketing Research, 54 (April), 279-292.
Packard, Grant, Anocha Aribarg, Jehoshua Eliashberg and Natasha Z. Foutz (2015), “Collaboration and Creation: The Impact of Network Embeddedness on New Product Success,” International Journal of Research in Marketing, 33 (2), 328-342.
Aribarg, Anocha, Neeraj Arora, Ty Henderson and Youngju Kim (2014), “Private Label Imitation of a National Brand: Implications for Consumer Choice and Law,” Journal of Marketing Research, 51 (6), 657-675.
Wang, Jing, Anocha Aribarg and Yves Atchade (2013), “Modeling Choice Interdependence in a Social Network,” Marketing Science, 32 (6), 977-997.
Aribarg, Anocha, Rik Pieters and Michel Wedel (2010), “Raising the BAR: Bias Adjustment of Recognition Tests in Advertising,” Journal of Marketing Research, 47 (June), 387-400. (lead article) Link
Aribarg, Anocha, Neeraj Arora and Moon Young Kang (2010), “Predicting Joint Choice Using Individual Data,” Marketing Science, 29 (1), 139-157.
Aribarg, Anocha and Natasha Zhang Foutz (2009), “Category-based Screening in Choice of Complementary Products,” Journal of Marketing Research, 46 (August), 518-530.
Aribarg, Anocha and Neeraj Arora (2008), “Brand Portfolio Promotions,” Journal of Marketing Research, 45 (August), 391-402. (lead article)
Aribarg, Anocha and Neeraj Arora (2008), “Inter-brand Variant Overlap: Impact on Brand Preference and Portfolio Profit,” Marketing Science, 27 (3), 474-492.
Aribarg, Anocha, Neeraj Arora and H. Onur Bodur (2002), “Understanding the Role of
Preference Revision and Concession in Group Decisions,” Journal of Marketing Research, 39
(August), 336-349.
Working Papers & Work-in-Progress:
“Consumer Responses to Native Advertising” with Eric Schwartz, invited for the 2nd round review at Journal of Marketing Research.
“Examining the Interplay of Objective Performance, Perceived Quality and Purchase Using High-Frequency Survey Data,” with Jihoon Cho and Puneet Manchanda
“How Shared Consumption Enhances Experiences” with Eunsoo Kim and Natasha Zhang Foutz
“Consumer Price Belief Formation and Product Search” with Pranav Jindal